FSC Friday 2012

FSC Friday 2012FSC Friday was a huge success in 2012 with events held across Australia and all around the globe! 

In Australia we had brunches, lunches, launches, BBQ's, Information sessions and raffles. It was our most successful FSC Friday to date and we cant wait for next year to do it all over again!



FSC Australia: Official Launch of the 2012 Excellence Awards
We're very excited to launch the FSC Australia 2012 Annual Excellence Awards today, on FSC Friday.

This year sees a redesign of the awards, with the introduction of three new awards categories, designed to recognize excellence and innovation.
The awards are open to Organisations and Individuals in Australia who are committed to being involved in the FSC system; creating a marketplace that promotes environmentally appropriate, socially beneficial and economically viable management of the world's forests.

Adshel Town And Park FSC Friday Breakfast
Adshel Town and Park held an FSC Friday Breakfast BBQ this morning for their staff in support of FSC Friday. Natalie caught up with Scott Freeman, General Manager this afternoon to discuss the days events.Adshel are members of FSC Australia, and have kindly offered to donate a piece of street furniture for the silent auction at our Awards Dinner.

The Printing Office Morning Tea
The Printing Office held a morning tea for all their customers to attend and learn more about FSC and why it it important to them as an organisation. The Printing Office feels that FSC certification distinguishes them from other printers and that their certification is something to be proud of.

Thankyou to the Printing Office who also designed the 2012 Excellence invitation.

FSC Friday at Tetra Pak
FSC Friday was celebrated at Tetra Pak's Sydney office with a morning tea and discussion about what FSC means in Australia.

Natalie Reynolds, CEO of FSC Australia spoke to the gathering of employees, along with Noel Ayre, the Managing Director of Tetra Pak Oceania and Cheryl Speechley, the Environment Manager.
Natalie thanked Tetra Pak for the company's leadership role in encouraging beverage producers to use FSC-labelled cartons. Tetra Pak and its customer Parmalat introduced

SGS Grand Final Lunch
SGS held a FSC Grand Final BBQ lunch, to not only celebrate the AFL grand final, but also to help raise funds for the FSC Australia National Forestry Standard. 
SGS are one of the Auditing Bodies accredited to perform FSC certifications in Australia and New Zealand, as well as across the globe. 

Nikpol FSC Friday event
To celebrate FSC® Friday, Nikpol this afternoon launched their new product collection - ARC by Nikpol, their premier collection of certified and sustainable interior décors.
ARC is a line that is 100% FSC Certified, and this new product range will increase the number of FSC certified products available and reach more consumers.
Nikpol were very creative with their launch - even displaying FSC Friday badges.
Congratulations Nikpol on your new collection.

Kimberly-Clark panel discussion and launch of infographic.
Kimberly-Clark celebrated FSC Friday by holding a panel discussion with guests Natalie Reynolds, CEO of FSC Australia and Tim Cronin, Head of Forestry at WWF, Family Care's Michelle Rossier and KCP's Jenni Bracken.
Kimberly-Clark also launched their "Our Essential World" fibre sourcing graphic.

Woolworths Limited announces membership and launch of home brand products on FSC Friday
To mark FSC Friday, Woolworths Limited has today confirmed its commitment to sustainable sourcing by becoming the first major Australian retailer to achieve membership of the Forest Stewardship Council Australia (FSC).

In addition, Woolworths supermarkets has today announced its first own brand products to achieve FSC certification with customers now able to purchase FSC certified Homebrand toilet paper and facial tissues.

FSC Australia welcomes the corporate leadership shown by Woolworths Limited in joining us and supporting us to drive change up the supply chain. This is the kind of action our world needs for a sustainable future.

TABMA have taken the opportunity on FSC Friday to get in touch with their members and let them know about FSC.
TABMA are also a member of FSC Australia, and provide information to their members about FSC certification and why it is important.

WWF The Panda Made Me Do It Campaign
WWF have contributed to the social media campaign FSC Friday, and have launched their "The Panda made me do it" Campaign.
The Panda Made Me Do It is all commitment to protecting the natural world. Natalie caught up with the WWF team earlier in the week to meet the Panda in person!

Planet Ark
On FSC Friday Plant Ark conducted a social media campaign to FSC Australia and raise funds for FSC Friday below are a list of campaigns Planet Ark ran for FSC Friday

Online Campaign
To help raise funds for FSC Friday Planet Ark ran and online raffle, the prize being and FSC Certified outdoor setting worth $599, donated by Bunnings warehouse.

Consumer engagement
To encourage consumer to look for the FSC logo Plant Ark asked people to send in a photo of something - a book - paper - timber - furniture - with the FSC logo on it. As an incentive Planet Ark published the photos on Facebook and provided the opportunity to purchase a raffle ticket at a discount.

Banners were placed on Planet Ark sites. Regular updates promoted the raffle to Planet Ark Facebook and Twitter communities. News stories in Planet Ark's Aware enews and The Wood enews went out to over 10,000's subscribers and direct emails were sent to Planet Arks supporters.

Staff awareness
Planet Ark held an afternoon tea to help educate its staff about FSC and the benefits of the scheme in Australia

Match funding
Plant Ark's make It Wood campaign matched every dollar raised through raffle ticket sales and donations. In total, Planet Ark raised $3,190 for FSC Friday!

© Forest Stewardship Council® · FSC® F000201